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For local businesses with regulars

Turn first‑time customers into regulars.

Backly puts a loyalty card in your customers' phone wallet, reminds them to come back, and shows you who did. No new app to download.

  • Apple Wallet and Google Wallet cards.
  • Month to month. Cancel anytime.
Corner CaféYou're 3 stamps from a free coffee.

Phone wallet

Corner Café

Coffee card

  1. FREE

3 more stamps to a free coffee

Concept / illustrative mockup

01 · The cost of a one-time customer

What one more visit is worth.

Regulars
100
Extra visits each
2 a month
Average sale
$7
Months
12

From a few more visits by your regulars

+$16,800

in sales a year

An example, not a promise. Sales before costs. Your numbers depend on your prices, your customers and how often they come back.

02 · How Backly brings them back

Scan. Join. Save. Come back.

  1. ScanThey scan the sign on your counter.
  2. JoinName and email. Done.
  3. SaveThe card saves to Apple Wallet or Google Wallet.
  4. ReturnEvery visit counts toward a reward.

03 · Automatic reminders

They forget. Your card reminds them.

Concept / illustrative mockup

Messages you switch on, sent for you. Walk-by reminders are coming soon: Apple and Google decide when they show, so they won't appear every time.

04 · Google reviews

Make it easy for every customer to leave a review.

Every customer gets the same easy ask, right on their card.

  1. Your card asks.

    83%

    of people asked to leave a review went on to leave one.

  2. People read.

    97%

    of consumers read reviews for local businesses.

  3. Stars decide.

    68%

    will only use a business with four or more stars.

  4. Your stars do the talking.

    Backly asks every customer the same way, so you never forget to ask.

    See what one more visit is worth
Source: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults)

What it looks like when it stacks up

Their Google listing

Corner Café

Coffee shop · Open now

4.8

112 Google reviews

  1. 596
  2. 412
  3. 33
  4. 21
  5. 10
Concept / illustrative mockup

Their dashboard, 30 days on

New customers
86
+14
Return visits
312
+41
Rewards used
27
+6
Messages sent
9
+2

vs the 30 days before

Concept / illustrative mockup

Made-up café, reviews and numbers, drawn to show the idea. Not a result.

05 · Pricing

Start with a 14-day free trial.

A card is saved at checkout. Cancel anytime in Billing.
  • Start here

    14-day free trial

    $0

    for 14 days

    • Free for 14 days. Then $99/month, charged automatically to the card you save today, unless you cancel in Billing before your trial ends.
    • Monthly plan, 1 location. One trial per business owner.
  • Monthly

    $99/ month

    for your first location

    • +$65 / month for each extra location
  • Yearly

    $899/ year

    for your first location

    • Save $289 a year.
    • +$650 / year for each extra location

With every plan

  • Customers carry your card in their phone
  • Quiet customers can get a nudge to come back
  • You see who came back See a sample dashboard
  • New customers join from a sign at your counter
Contract:
A card is saved at checkout for every plan. Month to month. Cancel anytime.
Setup:
Hands-on setup help is included. No setup fee.

06 · Build your card

Build your card in 30 seconds.

Tap to design it. Watch it change.

Your Business

Stamps

5 of 8

Free gift

Tap the card to stamp
Concept / illustrative mockup

Step 1 of 5

Your shop

Curious what you'd see on your side?

See a sample dashboard(opens in a new tab)

Made-up numbers for a sample café. Look around, nothing to sign up for.

FAQ

Questions owners ask.

Do my customers need to download an app?

No new app to download for most customers. Cards save to Apple Wallet or Google Wallet. A few Android phones may ask to get the Google Wallet app first.

How do customers join?

They scan the QR code on your counter sign, type their name and email, and save the card.

How will I know it's working?

Your dashboard shows new customers, return visits and rewards used, so you can see who's coming back.

Can I reward customers for leaving a review?

No. Google doesn't allow rewards for reviews. What you can do is make it easy for every customer to leave one.

What do I need at the counter?

Just the Backly QR code at your counter. Customers scan it with their own phone, or at your self-service kiosk, to join and to collect a stamp. Each card can collect one stamp every 4 hours (you can change it). Staff can also add stamps from a phone or tablet if you prefer. On points cards, customers type the amount and a staff member confirms it with a short PIN. Backly doesn't connect to cash registers at launch.

What kinds of cards can I offer?

When you sign up you choose stamps, points or VIP levels (levels by visits, each level in its own color). You can switch on more, one at a time, in your card settings. Each one is off until you turn it on. Class packs: for a pack you sell at your own counter, like 10 washes or 8 classes. Staff add the pack to the customer's card after they pay you and take one off at each visit. The card shows how many are left. Backly only counts. You take the payment. Plans: mark a customer with a plan you run yourself, like Basic or All access. Staff set it Active, Paused or Ended. You take payment and manage the plan at your business. Backly doesn't charge your customers for the plan, and doesn't track renewals or contracts. Levels: reward regulars with levels like Silver, Gold and VIP. Customers move up as they visit more, and their card shows their level and how far they are from the next. You decide any perk and give it yourself. Backly only shows the level. Coupons also show on Apple Wallet and Google Wallet cards.

How do I get help?

Email backlysupport00@gmail.com. We reply within 1 business day.

What happens when a customer fills their card?

They get their reward, and a new card starts right away at zero, showing how many visits until the next one. You can also set a bonus round: every 3rd card, or any number you choose, earns a bigger reward you pick.

Am I locked into a contract?

No. Month to month. Cancel anytime.

What happens after I sign up?

Your card goes live right away. Aaron, Backly's founder, calls you for a short setup call to set your goals.

What will it cost?

$99 a month for your first location, plus $65 a month for each extra location. Or $899 a year, paid up front. Hands-on setup help is included. No setup fee. New businesses on the monthly plan with 1 location start with a 14-day free trial: Free for 14 days. Then $99/month, charged automatically to the card you save today, unless you cancel in Billing before your trial ends. A card is saved at checkout.

Get started

Your card, live today.

Build it in 30 seconds. Set it up in about 5 minutes.

Not ready yet?

Book a demo

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